Ready to go for a Loop?
We’re excited to loop you into our new collection of dog collars, leashes and everyday walking accessories.
This one started with a feeling more than a product brief. The feeling of simplicity and paying more attention to the everyday moments that make up life with our dogs: the walks that don’t quite go to plan, the “quick loop” that turns into something longer, slower, better.
That’s really where Loop began.
The rhythm of a walk
We kept coming back to the same thought: the best walks are rarely the ones you plan.
They’re the ones where you follow your dog a little more than usual. Where you take the longer route. Where you stop, pause, double back, bump into someone you know (or don’t).
So we designed a collection of lightweight dog leashes, collars and hands-free walking accessories that move with that rhythm.
About the Loop aesthetic
The Loop collection is built around a clean, continuous pattern which was inspired by the idea of movement, repetition and the loops we walk every day.
It creates a sense of flow where nothing feels too rigid or overworked. This was an important balance to strike because the products themselves needed to feel the same: easy, flexible, uncomplicated.
Lightweight by design
One of the biggest decisions we made was to go lighter.
We’ve used durable woven webbing across the collection which is strong enough for daily use, but noticeably lighter in hand. The kind of material that feels good to hold, sits comfortably on your dog and doesn’t weigh you down on longer walks.
Built to be used (properly used)
We didn’t want anything too precious. Because real life with dogs is messy.
It’s sand and water and muddy paws.
It’s tennis balls thrown and returned looking… questionable.
It’s jumping, it’s running, it’s play.
So every piece, from our dog collars and leashes, tennis ball carriers and AirTag holders, has been tested with that in mind. Adjusted and refined until it felt right. Not just in how it looks, but in how it holds up over time.
Why Loop matters
This collection isn’t about reinventing anything, it’s about returning to what matters.
To the rituals we come back to every day. To the loops we walk, again and again - and the new ones we find along the way.
We hope this collection finds its way into your loops - wherever they take you.
– Nathalie
